PDA

View Full Version : Savvy Marketing Tips!


larewill
09-26-2004, 08:37 AM
Hello Guys,

I'm a new member and I'd like to introduce myself to you. As my expertise is in Business Marketing and Development, I'll be sharing tidbits of information with you through this great forum.

I know everyone is very interested in promoting their business in this particular section. Therefore I'm going to share this little tidbit with everyone today:

The REAL key to successful internet marketing is building relationships. That's what this forum is for. In order to properly build product sales, you must know the needs of the people you are selling to, or you'll get poor returns on your efforts and investments.

If you want someone to read your post, then read other posts of people relating to your interests. Learn about what people in your business are looking for. Listen to their needs and then respond where you can genuinely assist in providing what they REALLY need.

A perfect example can be seen in this situation:
When I was a Retail Key Accounts Manager for a fortune 500 company, I sold in hundreds of thousands of dollars in promotions monthly, to chain stores i.e. Walmart, K-Marts, etc. In order to continue sales and meet my quota, I had to maintain a certain level of sales. Now, if the buyers of these particular chain stores had no confidence in my suggestions, then they would not buy from me and I would have been out of a job! Therefore I had to build a good relationship with them and show my good intent. They hated salespeople who came in a dumped truckloads of product on them with a sweet tongue. They way I showed good intent was in taking time to develop complete promotional plans designed to sell through those promotion product orders. In order for me design effective promotional plans, I had to take the time to learn about their customers and their buying patterns.

Without spending too much more time on this subject, the point to all of this is "Take the Time To Learn About Your Customers"! Don't just try to sell them a bill of goods to get your profits going and then your gone when the sale is done! Show your prospects your good intent by actually LISTENING to their needs and tailoring your business product to those specific needs. If you do this, you will succeed in any circle of business, beyond your wildest dreams!

Today's Motto: Invest in your business with a huge dose of Good Will. Your customers will sense your sincerity and listen to you.

Best Regards,
Larewill